This week, Roku announced it had launched an advertising brand studio to produce new creative ad formats and television programming catered to marketers. The ad brand studio will help marketers go beyond conventional 30-second television spots while amplifying big moments in the marketing calendar.
Marketers will be able to access advertised-commissioned short-form TV programs, interactive video ads, and more branded content on The Roku Channel. Roku launched the studio while completing an agreement with the Funny or Die Branded Entertainment division that will see several of the company’s branded content team members join Roku.
Chris Bruss, Brian Toombs, and Rachel Daly will join Roku’s Patrick Colletto in leadership roles for the new advertising brand studio. Roku is expected to reveal more details, partners, and advertising projects during its IAB NewFronts presentation on May 3.
Jay Skelton is a fan of all television shows and movies. He tries his best to keep up with the latest foreign television shows and movies. Jay loves skinny dipping in the dark too.
